Phoenix's creative and experimental arm. A living journal of campaign concepts, cultural ideas, visual worlds, and experiments that push what's possible in modern marketing.
Deep dives into Web3 marketing, community building, brand strategy, and the cultural shifts shaping the next generation of internet companies.
A common mistake we've seen plague web3 marketing teams is the misconception that "web3 users" are a single audience. But based on our continued research and experience, they contain multitudes.
Many think Guilds are just about playing a game, but that's just the beginning. Gaming Guilds function like media projects. People teach each other, share resources, and build reputations over time.
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