Phoenix's creative and experimental arm. A living journal of campaign concepts, cultural ideas, visual worlds, and experiments that push what's possible in modern marketing.
Deep dives into Web3 marketing, community building, brand strategy, and the cultural shifts shaping the next generation of internet companies.
Radiant Labs conducted an in-depth audit of 40 Web3 communities. Our findings highlight a major opportunity for the next phase of Web3: transforming functional community hubs into vibrant, engaged ecosystems.
Web3's visual language from 2016 to 2026 closely reflects the evolution of crypto culture, underlying technology, and market cycles. Over time, it has shifted from an underground aesthetic to a polished design style.
How Web3 graphic designers act as translators, amplifiers, and growth surfaces — creating pathways that bring consumers back to a project again and again through the cultural signals they shape.
Creators don't just amplify momentum. They give it shape. They widen the funnel, deepen the culture, and create reasons for people to remain involved after the original pitch has done its job.
A common mistake we've seen plague web3 marketing teams is the misconception that "web3 users" are a single audience. But based on our continued research and experience, they contain multitudes.
Many think Guilds are just about playing a game, but that's just the beginning. Gaming Guilds function like media projects. People teach each other, share resources, and build reputations over time.
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