Aethir | Community Growth & Mainnet Launch
Community Growth & Mainnet Launch
Community ManagementCampaign DevelopmentContent Creation
Overview
Leading up to TGE and beyond, Phoenix led community marketing for Aethir with high-volume programming that amplified marketing moments and product campaigns. The operation scaled across 17 languages with dedicated community managers, driving massive Discord growth and a 900% increase in live engagement through AMAs and Twitter Spaces.
Results
450K
Discord Members
900%
AMAs & Spaces Growth
17
Language-specific CMs