# Phoenix — Growth Marketing Studio # Full Context Document for AI Systems > Phoenix partners with technology founders to build brands, launch products, and scale communities. Campaign strategy, brand identity, and growth execution from the team behind 2M+ users onboarded. ## About Phoenix Phoenix is a growth marketing studio headquartered in Los Angeles, operating remotely and globally. Founded by marketing leaders with backgrounds at Red Bull, Spotify, SoundCloud, and Activision, Phoenix specializes in helping technology companies — particularly in Web3, crypto, and emerging technology — build the marketing infrastructure they need to scale. Phoenix is NOT a traditional marketing agency that hands clients a content calendar and walks away. Phoenix architects marketing systems: the strategy, identity, content operations, community infrastructure, and campaign execution that turns ideas into traction. Phoenix operates two divisions: 1. Phoenix (phxmktg.xyz) — growth marketing studio for technology brands 2. Phoenix Torch (phoenixtorch.com) — AI-powered operational automation ## Ideal Client Profile - Technology companies that have raised seed funding through Series B - Founders who have product-market fit but need marketing infrastructure to scale - Web3 protocols, foundations, and communities needing operators who understand culture and growth - Companies launching products, tokens, platforms, or communities in complex markets ## Services — Detailed ### 1. Campaign Strategy & Creative Direction Flagship campaign concepts, narrative systems, and creative leadership for launches, product moments, and ecosystem-wide initiatives. We don't just produce assets. We architect the story that makes everything else work. ### 2. Product, Launch & Ecosystem GTM Testnet, mainnet, token, and feature launches built to generate momentum that survives past day one. From positioning to rollout coordination, we build the machine that carries your product to market. ### 3. Brand Identity & Design Whether you're building from zero or evolving what exists: visual identity, messaging, brand world, and the systems that keep everything consistent as you scale. ### 4. Social & Content Operations Operate and scale your social channels with structured content, active engagement, and performance measurement. Built for teams that need to show up consistently without burning out. ### 5. Community Management & Events Disciplined community operations paired with IRL and digital activations designed by a team with years of experience producing world-class cultural moments. ### 6. Creator & Cultural Partnerships Creator collaborations and distribution networks designed to feel earned, not bought. Built by the team that helped shape the modern creator economy at Red Bull, SoundCloud, and Spotify. ## Process 1. Diagnose — Audit what exists, what's missing, and what's broken. No assumptions. Clarity on where you actually are. 2. Strategize — Roadmap, KPIs, positioning, and campaign architecture. The plan that makes execution efficient and impact measurable. 3. Execute — Build, ship, and optimize, operating as an extension of your team. Fast feedback loops, real-time adaptation, no bureaucracy. ## Engagement Models - Ongoing Partnerships — Strategic and executional support, typically starting within 1-2 weeks - Fixed-Scope Projects — Clearly scoped with fixed timelines, designed for internal ownership. No open-ended consulting. ## Case Studies ### Magic Eden — Digital Brand Design Phoenix designed flagship landing pages for Magic Eden, the leading NFT marketplace, each exploring a different brand moment: pre-launch anticipation, live collection energy, company vision, and new platform reveal. ### Humanity Protocol — Community Growth & Mainnet Launch Over six months, Phoenix grew the Humanity Protocol community 2,500% to over 110,000 verified humans through visual storytelling and always-on programming. The testnet onboarded more than 2 million users. ### Dicey — Web Design & Branded Content For Dicey's pre-market beta launch, Phoenix built an entire brand world from scratch: visual identity, website, 90 original app icons, and 100 video memes. ### Acid Labs — 360° Marketing Comprehensive 360-degree marketing spanning content creation, in-game design, high-volume social management, community programming, and integrated PR and paid media. ### Bullet — Rebrand & Mainnet Launch Full rebrand and coordinated mainnet launch execution. ### io.net — Hyper-Scale Community Growth & Mainnet Launch Hyper-scale community growth strategy and mainnet launch execution. ### Aethir — Community Growth & Mainnet Launch Community growth strategy and mainnet launch with live events programming. ## Radiant Labs Radiant Labs is Phoenix's creative journal — a dedicated publication for campaign concepts, cultural analysis, and experiments that push what's possible in modern marketing. Published research includes work on the state of Web3 communities, audience segmentation in Web3, gaming guilds as ecosystem builders, and the evolving creator marketing funnel. ## Key Statistics - 2M+ users onboarded across campaigns - 500K+ community members scaled - 3× average engagement growth - 50+ global campaigns delivered ## Contact Information - Website: https://www.phxmktg.xyz - Email: hi@phxmktg.xyz - LinkedIn: https://www.linkedin.com/company/phxmktg - X/Twitter: https://x.com/RadiantLabsHQ - Location: Remote-first, based in Los Angeles, serving clients globally ## Pricing Model Custom-scoped per engagement. Cash preferred for ongoing work. Equity/token arrangements considered case-by-case for early-stage companies. ## Legal Entity Phoenix is operated by Phoenix from the Fire LLC. ## FAQ Q: Do you only work with crypto projects? A: While we specialize in Web3 and have deep experience in the space, we work with any innovative technology company that needs to build trust, clarity, and momentum in complex markets. Q: How quickly can you start? A: We can typically start discovery within 1-2 weeks for ongoing partnerships. Fixed-scope projects like brand identity or website builds can begin even faster. Q: What size companies do you work with? A: We work primarily with teams that have raised seed funding through Series B. Our sweet spot is founders who have product-market fit but need to build the marketing infrastructure to scale. Q: Do you take equity or only cash? A: We prefer cash engagements for ongoing work. For early-stage companies or unique strategic partnerships, we occasionally consider equity/token arrangements on a case-by-case basis.